Since I don't have a television, I watch a lot of stuff online and a large percentage of that is through Hulu. The best part about the Hulu Superbowl commercial is that in order to watch it online (especially on Hulu itself)... you have to sit through other commercials. Hilariously, this has popped up on some bootleg tv sites which boast that you can watch this ad... without any commercials. You know the economy is bad when commercials are being sponsored by Coke Zero.
I like Hulu a lot and networks embracing video on demand is a smart move, But even I think this is pretty silly.